Regan's Blog

 Creative Briefs     What exactly is a creative brief? A creative brief is a concise, document written to better organize a creative project. "The creative brief ensures that stakeholders understand the project's requirements and expectations" (Usmani, 2022). It can include essential information such as project overview and details, objectives, target audience, scope, budget and timeline, client information, and key messages. A creative brief needs to be able to inspire creators and "channel their creative efforts toward a strategically sound solution that addresses the client's brand challenge" (Wilder, 2021). Let's take a look at a real example of a creative brief: Colgate Creative Brief-     I chose this creative brief because not only did it catch my eye during my google search, but I overall liked the idea behind it.  In terms of format, this creative brief is well organized and I enjoy the alignment details. This is important because it is easy to 

 My Creative Process     Creativity processes are unique and can look different to each person. When researching creative processes, I learned there are 'stages to the creative process.' While this may be true, I still believe that it can vary by each person. The four stages included preparation, incubation, illumination, and verification. "In the four-stage model, we can see how the internal and external elements of the creative process interact. Stages 2 and 3 are all about inspiration: dreaming reflecting, imagining, and opening up to inspiration, and allowing the unconscious mind to do its work. Stages 1 and 4, meanwhile, are about generation: doing the external work of research, planning, execution, and collaboration" (Gregoire, 2022). The combination of both the inspiration and the generation can help create a perfect balance that optimizes each individual's personal strengths in the creative process.     My personal creative process stems from my outgoing a

Good Questions     Open-ended questions do not require a specific answer, but rather encourage the respondent to provide personalized unique thoughts, explanations, information, or statements. Unlike closed-ended questions that have predetermined answer choices, open-ended questions offer more discussion and a deeper understanding of the respondent's perspective. Closed-ended questions are geared more towards yes/no responses to gather specific and concise data, typically used for quantitative data. "For stronger connections, better insights, and more business, experts recommend one conversational tool above all in the demo or discovery phase: open-ended questions. Profile writers use them all the time to elicit thoughts and anecdotes from their subjects." (Katz, 2023) Deciding which types of questions to ask in interviews depends on what type of data you are trying to receive, "The right kind of interview earns your way to customer insight rather than cheating your

 Facts vs. Insights     Cambridge Dictionary defines a fact as "something that is known to have happened or to exist, especially something for which proof exists, or about which there is information." A fact is commonly known to provide objective, truthful information about a particular subject. On the other hand, an insight has a similar, but very different definition and use of the term.  Cambridge Dictionary also defines an insight as "(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation." While an insight is also made up of truthful information, it is not the same as a fact. Insights go beyond the surface level details and "are driven by careful observation, research, and understanding of a particular topic" (Bennett, 2014). First, you need factual information to create insights. In order to tell the difference between a fact and an insight, you will need to focus on the observations, inferences,

 8/28/23 Analyze Communications: Ford     When I think of brand communication, one of the first things that come to mind is Ford's rainbow cars to represent their allyship with the LGBTQ+ community. It all started back in June 2022 when Ford's, "Very Gay Raptor" appeared at the Goodwood Festival of Speed in the UK. The idea of the gold and rainbow sparkled car was born after a negative comment was made about the new Ranger Raptor looking "very gay." Along with the debut of the car at the festival, Ford represented sessions called "Tough Talks" hosted by Gareth Thomas, the first openly-gay rugby union player. These sessions deeply discussed how "the automotive industry can foster a culture of inclusion and allyship for the LGBTQ+ community," (media.ford.com) as they redefine what 'tough' means in a new generation. Due to all of the positive responses online, Ford decided to make it real, outliving their stance on the message of dis