Analyze Experiences

 Blog Post 6: Analyze Experiences

        As I'm currently enduring my seasonal cold at the moment, the product I chose to purchase and analyze is the 'Mucinex Max Strength Cold & Flu Medicine- Day & Night Pack.' Similar to many young adults (hopefully), I occasionally still struggle to swallow pills. Therefore, I had no choice but to purchase the liquid medicine pack. All jokes aside, I found it a little more challenging to find the liquid version amidst the medicine aisle at my local Walmart in Pullman, Washington, a college town. I noticed the medicine aisle also looked a little more bare than normal, providing me with an insight that I am one of many that are feeling sick right now. As soon as I acquired the pack, I made my way to the checkout where I had to present my Driver's License to prove I am over the age of 18 years old.

    Trying something different from my regular cold and flu medicine, 'DayQuil and NyQuil', didn't leave me with many expectations. The packaging addressed everything it needed to- from the drug information to the symptoms it strives to relieve. The individual Mucinex bottles are sold at Walmart for $13.98 but the pack of both together were sold for $22.44. This is commonly known as a bundle pricing scheme where companies sell the bundle pack at a lower price than it would be to purchase the items separately. This marketing strategy is smart because "offering discounts can stimulate demand, enabling companies to perhaps sell products or services they otherwise had difficulty offloading and generate a greater volume in sales." (Liberty, 2021)

    Overall, I thought my Mucinex purchase experience went well. I recognize liquid medicine is not in high demand in a college town, but was greatly appreciative that it was in stock. Plus, it's been helping me feel better all week :)! 




Works Cited 

Liberto, D. (n.d.). Bundling: Definition as marketing strategy and example. Investopedia. https://www.investopedia.com/terms/b/bundling.asp#:~:text=In%20a%20bundle%20pricing%20scheme,a%20greater%20volume%20in%20sales. 


Comments

Post a Comment

Popular posts from this blog

Analyze Communications

Image
 8/28/23 Analyze Communications: Ford     When I think of brand communication, one of the first things that come to mind is Ford's rainbow cars to represent their allyship with the LGBTQ+ community. It all started back in June 2022 when Ford's, "Very Gay Raptor" appeared at the Goodwood Festival of Speed in the UK. The idea of the gold and rainbow sparkled car was born after a negative comment was made about the new Ranger Raptor looking "very gay." Along with the debut of the car at the festival, Ford represented sessions called "Tough Talks" hosted by Gareth Thomas, the first openly-gay rugby union player. These sessions deeply discussed how "the automotive industry can foster a culture of inclusion and allyship for the LGBTQ+ community," (media.ford.com) as they redefine what 'tough' means in a new generation. Due to all of the positive responses online, Ford decided to make it real, outliving their stance on the message of dis
Read more

Facts vs. Insights

Image
 Facts vs. Insights     Cambridge Dictionary defines a fact as "something that is known to have happened or to exist, especially something for which proof exists, or about which there is information." A fact is commonly known to provide objective, truthful information about a particular subject. On the other hand, an insight has a similar, but very different definition and use of the term.  Cambridge Dictionary also defines an insight as "(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation." While an insight is also made up of truthful information, it is not the same as a fact. Insights go beyond the surface level details and "are driven by careful observation, research, and understanding of a particular topic" (Bennett, 2014). First, you need factual information to create insights. In order to tell the difference between a fact and an insight, you will need to focus on the observations, inferences,
Read more

My Creative Process

Image
 My Creative Process     Creativity processes are unique and can look different to each person. When researching creative processes, I learned there are 'stages to the creative process.' While this may be true, I still believe that it can vary by each person. The four stages included preparation, incubation, illumination, and verification. "In the four-stage model, we can see how the internal and external elements of the creative process interact. Stages 2 and 3 are all about inspiration: dreaming reflecting, imagining, and opening up to inspiration, and allowing the unconscious mind to do its work. Stages 1 and 4, meanwhile, are about generation: doing the external work of research, planning, execution, and collaboration" (Gregoire, 2022). The combination of both the inspiration and the generation can help create a perfect balance that optimizes each individual's personal strengths in the creative process.     My personal creative process stems from my outgoing a
Read more