Good Questions

Good Questions

    Open-ended questions do not require a specific answer, but rather encourage the respondent to provide personalized unique thoughts, explanations, information, or statements. Unlike closed-ended questions that have predetermined answer choices, open-ended questions offer more discussion and a deeper understanding of the respondent's perspective. Closed-ended questions are geared more towards yes/no responses to gather specific and concise data, typically used for quantitative data. "For stronger connections, better insights, and more business, experts recommend one conversational tool above all in the demo or discovery phase: open-ended questions. Profile writers use them all the time to elicit thoughts and anecdotes from their subjects." (Katz, 2023) Deciding which types of questions to ask in interviews depends on what type of data you are trying to receive, "The right kind of interview earns your way to customer insight rather than cheating your way to a 'validated' assumption." (Jameson) Overall, it is important to ask open-ended questions to ultimately encourage conversation, deeper understanding, critical thinking, and unique perspectives. 

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Some examples of changing closed-ended questions to open-ended questions:

Have you ever sent a text message while driving?

- Can you describe any personal experience or observation you've had related to texting while driving?

- What is your opinion on sending a text message while driving? Would you do it?

Would you say you travel abroad frequently?

- Could you share some of your recent travels abroad?

- What has been your favorite/most memorable destination abroad? Why?

Do you post a lot of pictures on Instagram?

- What are your posting habits like on Instagram?

- What reasons do you have for sharing posts in Instagram?

- What type of content do you typically post on Instagram?

Do you prefer to shop at big boxes or locally owned stores?

- What are your shopping preferences like when it comes to big boxes or locally owned stores?

- What factors influence your decision between shopping at big boxes or locally owned stores?

- What pros/cons do you notice when it comes to shopping at locally-owned stores?

Do you have an iPhone or an Android phone?

- What factors led you to choose your current smartphone?

- Could you share some of your experiences with your current smartphone?

- What do you like about your current smartphone?

How often do you eat sweets?

- What types of sweets do you enjoy the most? Why?

- How do you balance your consumption of sweets with your health and nutrition?

Do you tend to buy things that are on sale?

- How do sales or discounts affect your approach to shopping?

- How do your shopping habits change when you encounter a sale?


Citations

Katz, L. (2023, May 30). The ultimate guide to open-ended questions vs. closed-ended questions. ClearVoice. https://www.clearvoice.com/resources/open-ended-questions-vs-closed-questions/ 

Jameson, Jordan. "Questions & Answers" Lecture, Washington State University

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