Regan's Blog

Good Questions     Open-ended questions do not require a specific answer, but rather encourage the respondent to provide personalized unique thoughts, explanations, information, or statements. Unlike closed-ended questions that have predetermined answer choices, open-ended questions offer more discussion and a deeper understanding of the respondent's perspective. Closed-ended questions are geared more towards yes/no responses to gather specific and concise data, typically used for quantitative data. "For stronger connections, better insights, and more business, experts recommend one conversational tool above all in the demo or discovery phase: open-ended questions. Profile writers use them all the time to elicit thoughts and anecdotes from their subjects." (Katz, 2023) Deciding which types of questions to ask in interviews depends on what type of data you are trying to receive, "The right kind of interview earns your way to customer insight rather than cheating your

 Facts vs. Insights     Cambridge Dictionary defines a fact as "something that is known to have happened or to exist, especially something for which proof exists, or about which there is information." A fact is commonly known to provide objective, truthful information about a particular subject. On the other hand, an insight has a similar, but very different definition and use of the term.  Cambridge Dictionary also defines an insight as "(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation." While an insight is also made up of truthful information, it is not the same as a fact. Insights go beyond the surface level details and "are driven by careful observation, research, and understanding of a particular topic" (Bennett, 2014). First, you need factual information to create insights. In order to tell the difference between a fact and an insight, you will need to focus on the observations, inferences,

 8/28/23 Analyze Communications: Ford     When I think of brand communication, one of the first things that come to mind is Ford's rainbow cars to represent their allyship with the LGBTQ+ community. It all started back in June 2022 when Ford's, "Very Gay Raptor" appeared at the Goodwood Festival of Speed in the UK. The idea of the gold and rainbow sparkled car was born after a negative comment was made about the new Ranger Raptor looking "very gay." Along with the debut of the car at the festival, Ford represented sessions called "Tough Talks" hosted by Gareth Thomas, the first openly-gay rugby union player. These sessions deeply discussed how "the automotive industry can foster a culture of inclusion and allyship for the LGBTQ+ community," (media.ford.com) as they redefine what 'tough' means in a new generation. Due to all of the positive responses online, Ford decided to make it real, outliving their stance on the message of dis