Regan's Blog

 Creative Briefs     What exactly is a creative brief? A creative brief is a concise, document written to better organize a creative project. "The creative brief ensures that stakeholders understand the project's requirements and expectations" (Usmani, 2022). It can include essential information such as project overview and details, objectives, target audience, scope, budget and timeline, client information, and key messages. A creative brief needs to be able to inspire creators and "channel their creative efforts toward a strategically sound solution that addresses the client's brand challenge" (Wilder, 2021). Let's take a look at a real example of a creative brief: Colgate Creative Brief-     I chose this creative brief because not only did it catch my eye during my google search, but I overall liked the idea behind it.  In terms of format, this creative brief is well organized and I enjoy the alignment details. This is important because it is easy to 

 My Creative Process     Creativity processes are unique and can look different to each person. When researching creative processes, I learned there are 'stages to the creative process.' While this may be true, I still believe that it can vary by each person. The four stages included preparation, incubation, illumination, and verification. "In the four-stage model, we can see how the internal and external elements of the creative process interact. Stages 2 and 3 are all about inspiration: dreaming reflecting, imagining, and opening up to inspiration, and allowing the unconscious mind to do its work. Stages 1 and 4, meanwhile, are about generation: doing the external work of research, planning, execution, and collaboration" (Gregoire, 2022). The combination of both the inspiration and the generation can help create a perfect balance that optimizes each individual's personal strengths in the creative process.     My personal creative process stems from my outgoing a